GFA Jobs

Job Summary

The GFA Brand, and Social Media Manager creates, implements, and oversees the comprehensive branding, digital marketing, and communication strategies for the state-wide film and entertainment academic unit. This role ensures a consistent brand message is presented across multiple university campuses, manages the unit's web presence, and directs all social media communications. The manager works to enhance the unit's reputation, support enrollment goals, and strengthen relationships with industry professionals, working closely with any marketing/PR firm hired by the GFA, as well as additional contractors that are hired to create and facilitate content for instruction, enrollment and retention.

Responsibilities

Brand management and strategy

• Brand identity and voice: Develop and enforce brand guidelines to ensure consistent messaging, voice, and visual identity across all campuses and marketing channels, including digital and print materials.

• Strategic marketing: Collaborate with leadership to develop and execute marketing campaigns that support overall unit goals, such as enrollment, industry partnerships, and public relations.

• Asset management: Manage and maintain a library of approved branding assets, including logos, templates, and style guides, for use by faculty, staff, and campus partners. Also maintaining library of current (and archive outdated) publicity materials, i.e., promotional videos, stills, graphics, etc.

• Brand training: Serve as a brand expert, providing training and support to consortial partners to ensure proper use of brand guidelines.

Website management

• Website: Working with institutions on GFA landing pages (creating, maintaining, updating) that contain required consortial information as well as how GFA fits in degree programs

• Content strategy: Oversee the planning, creation, and maintenance of content for the unit's website, ensuring accuracy, relevance, and consistency.

• Design and user experience (UX): Manage the website's design and user interface (UI), focusing on positive user experience, clear navigation, and accessibility standards. Working closely with eCampus (web Hosting and Design) to implement all changes and updates.

• Search engine optimization (SEO): Implement SEO best practices to maximize the unit's visibility and drive traffic to the website.

• Performance analysis: Utilize web analytics tools to monitor traffic, user behavior, and other key performance indicators (KPIs) to inform website improvements.

Social media management

• Social media strategy: Develop and execute an organic social media strategy tailored to each platform, including Instagram, TikTok, Facebook, Twitter, and YouTube.

• Content creation and curation: Generate, edit, and publish engaging text, image, and video content that promotes student success, campus events, and industry news.

• Audience engagement: Manage and monitor the unit's social media accounts, responding to comments and direct messages in a timely and professional manner.

• Influencer and partner collaboration: Identify and engage with relevant influencers, industry partners, and social media ambassadors to expand the unit's reach and impact.

• Analytics and reporting: Track, analyze, and report on social media metrics to evaluate the effectiveness of campaigns and refine strategies.

Required Qualifications

Educational Requirements
Education: A bachelor's degree in a relevant field such as marketing, communications, or public relations is typically required.

Required Experience
Experience: Proven experience managing brand identity, websites, and social media for a higher education institution or a related industry. Experience with a multi-campus system or consortial arrangement is highly desirable.

For more information, please contact GFAjobs@usg.edu

Job Summary

The  Internship and Alumni Coordinator serves as the primary liaison between the film and entertainment academic unit, its students, alumni, unions and the professional film and media industry. This role develops and manages a robust internship program, cultivates industry partnerships to create an internship pipeline, and fosters strong, engaged relationships with a large and geographically diverse alumni network. The manager also coordinates with campuses across the state to ensure workforce and career development goals are met uniformly.

Responsibilities

Workforce development and industry relations - 30%
Industry pipeline management: Cultivate and maintain strong, productive relationships with public and private sector employers, production companies, unions, support services companies and related industry partners to create and secure career pathways for students and graduates. 

Labor market analysis: Gather and analyze labor market information, industry trends, and talent demands to inform curriculum and workforce development strategies. 

Promote academic unit: Promote the academic unit and its skilled workforce to industry leaders through targeted outreach, participation in industry events, and strategic partnerships. 

Maintain database: Develop and maintain a database of employers and industry contacts, ensuring regular communication and updates on industry needs.

Internship program management - 30%
Program development: Oversee the development and implementation of the unit's internship program, ensuring it is a platform for connecting students with incoming projects. 

Student placement: Work with students to identify and secure meaningful, practical, for-credit internships at approved industry sites. 

Coordinate across campuses: Ensure the internship program's eligibility requirements, application process, and credit structure are consistent and compliant across all participating campuses. 

Oversight and reporting: Monitor internship placements to ensure positive student experiences and program effectiveness, providing reports on outcomes to academic leadership.

Alumni and current student relations and engagement - 40%
Build alumni network: Develop strategies to build and maintain an active, engaged alumni network across the state, fostering a lifelong connection between graduates and the academic unit. 

Communications and events: Manage communication with alumni through newsletters, social media, and other channels. Plan and organize alumni-focused events, such as networking sessions, workshops, and reunions. 

Mentorship programs: Establish and manage mentorship programs that connect current students with alumni to foster professional development and networking. 

Support alumni giving: Collaborate with university development and fundraising offices to cultivate financial support from alumni. 

Industry expertise: Serve as an alumni liaison, drawing on alumni expertise for curriculum development, guest lectures, and industry insights.

Data: Tracking employment and salaries of GFA students in the workforce

Required Qualifications

Educational Requirements
An Associates degree is required.

Required Experience

More than three years of experience performing clerical or administrative work in an office environment required.

Preferred Qualifications

Education: A bachelor's degree in a relevant field such as marketing, communications, or film studies is typically required.

Experience: Several years of experience in career services, workforce development, or alumni relations, preferably within the film and entertainment industry or a higher education setting.

Experience within a multi-campus system is highly desirable.

Relationship management: Exemplary interpersonal and communication skills to build and maintain strong relationships with diverse stakeholders, from students and faculty to industry executives.

Industry knowledge: A deep understanding of the film and entertainment industry and its workforce needs is essential.

Program and data management: Strong organizational, project management, and analytical skills to manage programs, track outcomes, and provide data-driven reports.

For more information, please contact GFAjobs@usg.edu

Job Summary

The Facilities and Fleet Manager is responsible for coordinating and managing all operational and logistical activities. This involves resource sharing across multiple campuses (academic and industry centric), managing a centralized equipment pool, standardizing facility use, and overseeing production support for all participating institutions and their students. The manager ensures efficiency, cost-effectiveness, and compliance with all statewide, institutional and industry policies within the consortial framework.

Responsibilities

Multi-campus coordination and management

• Consortial liaison: Act as the central point of contact for all logistics and operational needs across participating campuses, including faculty and staff training on standardized procedures.

• Standardization: Develop, document, and enforce consistent operational policies and procedures for equipment usage, facilities booking, and safety protocols across all instructional locations in the consortium.

• Resource allocation: Manage and coordinate the equitable distribution and scheduling of shared production equipment, facilities, and transportation resources among all campuses, ensuring fair access for all instructors and students.

• Inventory control: Oversee the master inventory system for all unit-owned equipment and assets, tracking their location, usage, and maintenance history across the state.

• Team leadership: Supervise and mentor a team of production coordinators, equipment managers, and operational staff, ensuring a high level of performance and service. Overseeing employee attendance, effectiveness and safety, creating and deploying professional development training as needed.

Equipment and inventory logistics

• Equipment pool management: Administer a centralized equipment checkout system that serves multiple campus locations. This includes scheduling, managing reservations, and handling the logistics of equipment transfer between campuses.

• Centralized procurement: Coordinate the purchasing of new equipment and supplies for all campuses, leveraging the scale of the system to negotiate favorable vendor contracts and manage third-party logistics providers.

• Maintenance and repair: Establish a centralized maintenance and repair program for all equipment, including managing service contracts and coordinating repairs with campus-specific technical staff and instructors assigned to these locations.

• Damage control: Implement a standardized policy for reporting lost or damaged equipment and manage insurance claims across the consortial unit.

Facilities and space coordination

• Operational oversight: Manage the daily operations of all dedicated film and media production spaces, labs, and classroom facilities within the consortial unit.

• Maintenance coordination: Act as a liaison with studio and campus facilities departments to coordinate maintenance, repairs, and capital improvements for all shared spaces.

• Safety and security: Collaborate with campus security and risk management offices to implement standardized safety procedures for all production facilities and equipment.

• Facility scheduling: Manage the booking and scheduling of shared facilities and labs, ensuring equitable access and resolving scheduling conflicts among campuses.

Financial and administrative duties

• Budgetary management: Assist senior leadership with the development and management of the operational budget for equipment, facilities, and other logistical resources.

• Cross-functional collaboration: Work closely with the director of production and workforce, curriculum manager, and other leaders within the academic unit to ensure operational support aligns with all academic and industry initiatives.

• Performance reporting: Generate and analyze reports on equipment utilization, operational costs, and other key performance indicators to assess the effectiveness and efficiency of the consortial operations.

Required Qualifications

Bachelor's degree and over three years of experience required. 

Preferred Qualifications

• Experience: Several years of experience in operations and logistics management, with demonstrated experience working in a multi-campus or consortial environment, preferably within higher education or the film/entertainment industry.

• Bachelor's degree in a relevant field such as logistics, business administration, film production support services, or film production.

For more information, please contact GFAjobs@usg.edu

Job Summary

The Enrollment and Partnership Manager is responsible for the strategic management of all aspects of student recruitment, partnerships, and inter-institutional collaboration for the state-wide academic unit. This role involves developing, executing, and evaluating recruitment strategies, building and sustaining relationships with industry partners, and acting as the primary liaison between the various campuses and stakeholders involved in the academic consortium.

Responsibilities

Consortial and academic management

• Inter-campus coordination: Facilitate regular meetings and manage communication among faculty and administration at the various university campuses participating in the film and entertainment consortium. This ensures curriculum alignment, resource sharing, and a consistent student experience across the system.

• Curriculum coordination: Collaborate with academic leaders to align program offerings, ensuring courses and pathways meet system-wide quality standards and industry relevance.

• Resource sharing: Work closely with the Operations and Logistics Manager to help coordinate the logistics of shared resources, such as specialized equipment, production facilities, or industry software licenses, managing access for students and faculty across different campuses.

• Reporting and analysis: Provide reports to system-level and campus leadership on the effectiveness of consortial programs, including enrollment data, resource utilization, and student outcomes.

Recruitment and enrollment

• Develop recruitment strategy: Design and implement a state-wide recruitment plan to attract a diverse and qualified student body to the film and entertainment programs. This includes crafting targeted messaging and marketing materials.

• Outreach and engagement: Manage and coordinate outreach activities to high schools, technical colleges, community colleges, and other institutions to build a strong talent pipeline. This may involve visiting schools, organizing workshops, and representing the consortium at college fairs.

• Admissions coordination: Work with admissions offices at each campus to streamline the application process for prospective students interested in the consortial programs.

• Event management: Plan and execute system-wide recruitment events, such as open houses, portfolio workshops, and information sessions for prospective students and their families.

Preferred Qualifications

• Bachelor's degree in a relevant field such as marketing, communications, or film studies is typically required, with a Master's degree preferred.

• Experience: Several years of experience in higher education, enrollment management, or academic partnership development within a multi-campus system is essential.

• Industry knowledge: A deep understanding of the film and entertainment industry, including current trends, production workflows, and professional networks.

• Communication skills: Exceptional interpersonal, public speaking, and negotiation skills to build and maintain relationships with a wide array of stakeholders, from prospective students to industry executives.

• Technical proficiency: Strong computer skills, including experience with Customer Relationship Management (CRM) systems and data analysis tools, to effectively track recruitment and partnership metrics.

  For more information, please contact GFAjobs@usg.edu